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Answer to AFL players' concerns over image control lies with clubs

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By virtue of being part of the entertainment industry, an AFL footballer’s brand appears every bit as important as their ability to find the ball. And now footballers are being urged to “take back control” of their image and call out what they see as misrepresentation – or in less polite terms lies – in the media.

Notwithstanding the irony that the quote “a lie will go ‘round the world while the truth is pulling its boots on” is mistakenly attributed to Mark Twain, social media has only expedited the speed in which these lies can travel. Internet forums and Twitter feeds fuelled by energy drinks and axes to grind make up a banquet of fresh horrors almost daily. And despite having access to almost all of human knowledge with a whorl of our fingertips, our instinct is to instead bounce myth and innuendo off the walls of our echo chamber.



Source :- theguardian
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